The themes of these books range from blues music to teen life coaching and view law tips for residential real estate.

Yet they share one very important similarity.

They build audience for products, services and intangibles.   Mark Hummer is using his book to expand his reputation as a veteran blues musician.  His tell-all autobiography about life on the road is creating more media opportunities and a new income stream.

Roy Spencer has built a very successful business in Chicagoland.   His book tells a bit about the early years of building an empire, and answers lots of  frequently asked questions.

Roy’s “Healthy Home” book is free, but it brings in revenue when new clients choose his business over his competitors.  (Maybe they need a book, too.)

Sandra Dupont loves working with teenaged girls and helping them through the difficult adolescent years.  Initially, she shared a free PDF of her book, which is also available in paperback  at Amazon.  The freebie inspired mothers to form counseling groups for their daughters, who shared similar challenges.

Sandra’s book not only expanded her client list, it helped build a national profile for her expertise.

Sue Chen, on the other hand, was inspired to share her observations about people of all ages who have mobility issues.

Her “Walker Stalker” title also takes to task an industry that can’t seem to look beyond the “hospital gray” design of walkers, canes and other important equipment.  Sue is on a mission.  Her compassionate, informative  and entertaining book is a call to action.

Charles F. Peterson is a pioneer in the area of view restoration law.  His free book is educational.   It offers legal tips for homeowners who may find themselves in a tricky view rights debate with a neighbor or municipality.

Charlie is an expert in a field that is only now beginning to grow in California  His book positions him as a leading voice in a new niche market.

Publishing Consultant / Ghostwriter

I have played a role in creating each of these books, with the exception of Mark’s autobiography.  I met Mark through a friend, and I’m very impressed with what he has done.

Sometimes I merely offer consultation services.   Or I may write a first draft for a busy CEO or entrepreneur, and then hand it over so they can revise and polish as they wish.

Often, lack of time is what keeps interesting people from finishing their book.  There are also some misconceptions that stifle creativity.  Let’s bust those myths right now.

1. My book must be long.  Nonsense.  It can be as long or short as needed.  The indie revolution means you can start with a short book and add to it later, if you wish.  Find you niche.  Your book serves your niche.
2. My book must be a New York Times Bestseller to have an impact.  Nonsense.  None of the books listed above is on the NYT radar, yet each book has served a community and helped the authors expand brand.
3. My expertise is not interesting to readers.  Nonsense.  It is plenty fascinating to the people who need your knowledge and expertise.
4. My book won’t earn royalties.  That’s not why you write a book.  Your book expands brand, public awareness.  It pays for itself by bringing new clients to your company.

FREE 30-minute consultations are available, if you wish to go to my contact page and leave me a message.   “I am the author of …” is a powerful way of introducing yourself.  And a book is often the most valuable marketing content you’ll ever create.

The world wants to hear from you!   Make 2013 The Year of Your Book!